As a couple of shopaholics, my girlfriend and I visit ASOS pretty often. The prices are good and they have the items are fashionable, so our overall experience is great.
Until one day, Maya, my girlfriend, found an item that wasn’t available in her size. That’s a bummer, right? And the most upsetting thing about it is that there’s nothing to do about it.
Or is there?
Maya told me she wishes there was a chrome extension that could save items that aren’t in stock in a specific size, and then notify you when these items are available. Pretty simple, and yet very useful.
I looked for this chrome extension but seems like although it exists, it’s outdated, so it doesn’t work. So, I decided I should design the solution for this problem, with a slight change.
I wanted to understand what’s the pain point behind this and how it could be solved, so I asked Maya:
Why do you want to be notified when this item is back in stock?
When I find an item I like and isn’t in stock, I usually save the item’s link in order to check once in a while whether it’s back in stock. There’s been some times that I checked multiple times a day, for a couple of days, and from the point where it’s exciting, it became frustrating and disappointing. The whole shopping experience becomes much less pleasant.
What I liked about this answer is that it revealed to me a user journey of visiting the site multiple times just for this one item, and also the change of mood during those times.
Will another item set your mind at ease, or are you absolutely hooked on this specific item?
Being 100% into the item I’m buying is very important to me. If there’s a tiny detail I don’t like, I rather continue shopping, because I rather find a perfect piece of clothing than buying something I don’t really need. By this, I’m saving money and also prevent some polluting made by manufacturing those clothes.
First of all, go green consumption!
In the contrary of Maya’s answer, I like to find some similar products, because sometimes I just want a pair of black jeans, or some white shoes, so if another similar item is suggested — I just might buy it.
The current situation
For those who seek for an item which is in stock — there is no problem. Actually, ASOS lets you know what size you need, and that’s an awesome feature.
The problem begins when the item you’re looking for isn’t available in your size. Then, all those neat algorithms made for finding your best fit aren’t helpful.
So, at first, I thought this is a good place to give the user the option of filling in a mail address and then receive an update on the item’s availability, whenever it’s in stock.
Also, if the user is already signed up, then ASOS can send it to the mail she/he signed up with.
I think this is such a simple solution that could help a lot of customers. Also, in a product perspective, knowing how many people are waiting for a particular item can help managing the stock in a much better way.
In conclusion, I think the solution is tiny. It can be done very easily and just as I designed it now, it can be designed and developed (and hey, if you’re an ASOS worker — I’ll be glad to help!)
Have you ever stumbled upon this issue? Do you think this solution could’ve helped? Let me know in the comments!