I’ve never learned proper graphic design. I studied fine arts at high-school and then learned programming and started working as a programmer. In some part of my career I decided to change my role and study UX design, to become a UX designer. This personal path shaped my point of view as a designer. Some points in this path are more design-related and some are less, but every one of them shaped me in a certain way that makes my whole design “character”. These points are:
Sure, you’re a great designer. You went to the best art school, you master the analytics tools and you’re the bomb at front end development. No one is delivering products faster than you and your decisions are smart and well-based. But, still, why would anyone want to work with you if you can’t create a great human interaction?
I’m a designer and I know I have lots of flaws and weaknesses, putting me far from being able to design the perfect product. I know I can’t trust myself, but that motivates me to idiot-proof my whole workflow. I help myself with any app and service there is, I test myself a hundred times and I make sure I’m doing the right job, before I publish it. This is my personal way of managing workflow, and if you’re having some (or all) of the self-management problems I’m having, I hope you’ll use these tools for your benefit (Also, at the end of the post you can sign up for the newsletter and get a checklist of this workflow for your personal use).
I’ve met Tom Lahat in his new office in Tel Aviv, in the midst of an extensive hiring round. His startup just recently doubled its size but Tom is still full of energy, he tells me that he plans to fill 20 more positions by the end of the year. Tom, Chief Product Officer at Tailor Brands, a fast growing design startup that he co-founded together with Yali Saar, CEO, and Nadav Shatz, CTO, started his way as a graphic designer. Today, his startup designs branding for over 500,000 business worldwide, and is the first company to design all of its branding 100% automated, using only algorithms to do its work. It generates personalized business cards, presentation etc… Their site is really cool and if you need branding for your business, I suggest you check it out.