Every once in a while I read an article or listen to a lecture that really sweeps me off my feet. I try to determine the unique element that keeps me so focused on the information I’m getting, and I think one of the most important ingredients of this success recipe is good storytelling. So, what does the word “storytelling” mean? Why is it so important? How can we use it? I took these questions for a little online reading aside my coffee and I’d like to share with you my insights.