First of all, let me explain what I mean by “Wow UX”. I started designing UX as a part of a UX team in a big enterprise. This meant there wasn’t much of a competition. But as I started working in a design studio who’s working with external clients, I was in an absolute panic. I realized a client is paying for every hour I work, and everything has to be unique, and perfect, and breathtaking, or else the client will be disappointed, the studio will collapse and the world will probably end.
Every once in a while I read an article or listen to a lecture that really sweeps me off my feet. I try to determine the unique element that keeps me so focused on the information I’m getting, and I think one of the most important ingredients of this success recipe is good storytelling. So, what does the word “storytelling” mean? Why is it so important? How can we use it? I took these questions for a little online reading aside my coffee and I’d like to share with you my insights.
Every year, an amazing company, called UniqUI, organizes a huge conference and brings some of the best UX designers from Israel and the whole world, to give amazing talks about UX. This year, with an awesome group of 5 volunteers, I helped them make this conference run smoothly. My part was pretty small and simple, but added to the UX talks, I came back home with plenty of new knowledge and insights.
During my not-very-long career, I’ve worked on a big project, involving a lot of different components and modules. The UX process was done right and was really insightful, I learned a lot from it, pushed myself to my personal professional limits and achieved some impressive results. The only thing is, this was a very classified project, and it has its constraints, and one of them is the the fact I can’t really tell anything about it. So, I’ll explain the process of my work on a classified project, under the censorship restrictions.
For the past few days I’ve been sick with a cold in bed. This status made me detach from my day job chores and focus on my own goals. To be frank, my job doesn’t challenge me the way I want and I’m in a phase in my life I really want to get challenged and get better. In order to get better, I needed this silence to think about what I really want and how I intend to get there. The first thing was building a portfolio. So, there were couple of things I’ve been exposed to that helped me start working on it. I’ll share this process with you now.
I’m a designer and I know I have lots of flaws and weaknesses, putting me far from being able to design the perfect product. I know I can’t trust myself, but that motivates me to idiot-proof my whole workflow. I help myself with any app and service there is, I test myself a hundred times and I make sure I’m doing the right job, before I publish it. This is my personal way of managing workflow, and if you’re having some (or all) of the self-management problems I’m having, I hope you’ll use these tools for your benefit (Also, at the end of the post you can sign up for the newsletter and get a checklist of this workflow for your personal use).
I’ve met Tom Lahat in his new office in Tel Aviv, in the midst of an extensive hiring round. His startup just recently doubled its size but Tom is still full of energy, he tells me that he plans to fill 20 more positions by the end of the year. Tom, Chief Product Officer at Tailor Brands, a fast growing design startup that he co-founded together with Yali Saar, CEO, and Nadav Shatz, CTO, started his way as a graphic designer. Today, his startup designs branding for over 500,000 business worldwide, and is the first company to design all of its branding 100% automated, using only algorithms to do its work. It generates personalized business cards, presentation etc… Their site is really cool and if you need branding for your business, I suggest you check it out.
I tend to be quite awkward when it comes to socializing. I never know how should I greet someone or what should I say or not say, and that gets me pretty nervous. Luckily for me, technology, over the time, has made human interactions more distant and clear and less awkward. However, with the rise of bots and AI, I sense interactions are becoming awkward again.
I’ve been to a conference about “Data-Driven Marketing” which was mostly about analyzing big data reports, but more than that it taught me about analyzing data, it taught me how little do I know and how much I still have to learn.